Intersection Between Design & Technology @ Tel Aviv Museum of Art New Wing Opening Event

"The Intersection between Design & Technology"

featuring

Eyal Gever

Internationally renowned 3D visual artist

&

Amit Nemlich

Internationally renowned architect

at

The Tel Aviv Musuem of Art: New Amir Building

Wednesday, November 30th

8pm-11pm

at The Tel Aviv Museum of Art

27 Shaul HaMelech Boulevard

About the Speakers:

Eyal Gever

Artist Eyal Gever is dedicated to leading the convergence of technology and art. Eyal has over 18 years experience implementing his ideas into 3D software technologies and server/web-based products, primarily in the area of interactive real time 3D creation and animation. Having earned his reputation in the high-tech industry as a visionary, Eyal has received numerous awards for his innovation in multimedia design and technology. Eyal is frequently invited to speak at leading industry events, Eyal has 8 patents in Internet multimedia technologies as well as in 3D computer graphics animation, design and transmission of rich media. For more information on Eyal (www.eyalgever.com)

Amit Nemlich

Nemlich is a licensed Israeli architect and received his professional education from Technion University in Tel Aviv. Currently, he is the Project Architect for the Tel Aviv Museum of Art, the Taiyuan Museum of Art and the Datong Library. He has developed remarkable techniques for working within the difficult geometric forms of these projects, integrating structural and mechanical systems by combining traditional and computational means. For more information on Amit (www.pscohen.com/office.html)

About the Venue: The Tel Aviv Museum of Art: New Herta and Paul Amir Building

Forty years after the architectural competition that preceded the construction of the present abode of the Tel Aviv Museum of Art, the Museum announced, in 2002, a competition for the planning of a new building of about 19,000 m2, enabled by a donation from Herta and Paul Amir, Los Angeles.

Preston Scott Cohen's horizontal "radiator" model came a long way since its first presentation to the judges of the competition. The need to orchestrate programmatic necessities with the site brought Cohen to create an object combined of a complex array of spaces. The architectural space he made is simultaneously linear and multi-layered. A vertical "light fall" drains the building's vertical dimension, orientates the visitor, unites all spaces around it, leads from one level to another, and brings natural light to the building's lower level. The building's exterior envelope, an extended "folding" surface that breaks at disparate-angled modules, is a dynamic ornament made of 430 polished cement panels manufactured on location.

Prof. Preston Scott Cohen heads the Harvard University Graduate School of Architecture. His office deals with private and public buildings. (www.tamuseum.com/new-building)

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